Marketing Breakthroughs Tames The Bear

January 29, 2007

It was just another example of how our clients are wowed by our effort and creativity.

Steve Klein, President and Creative Director of Marketing Breakthroughs, was invited on January 25 to make a presentation to the sales and creative staff at Ottawa's most popular classic rock station, 106.9 FM The Bear.

The purpose of the meeting was to present how Marketing Breakthroughs' unconventional creative strategies could be applied to the station and help it attract more business. However, one of the main points on the agenda, our unconventional approach to marketing, was put on display before the meeting even started.

Prior to the meeting, Klein placed a bound workbook, case studies of Marketing Breakthroughs' creative and chocolate bars inside a gift box and wrapped it in bright red paper, complete with a giant red bow. When The Bear staff arrived, they were immediately intrigued by the mysterious present that sat on their table and later commended Klein's ingenuity.

"The presentation was excellent," said Sales Representative Roly Tink, who opened the gift. "If you want to get somebody's attention in this business, you gotta stand out … and that's what Steve Klein did."

This simple but eye-opening gesture set the tone for a very productive one-hour meeting. Tink said he was very impressed and hopes to meet again with Klein to talk about what Marketing Breakthroughs can do for The Bear.

"He certainly set a benchmark," he said. "The next person that comes in to speak with us is going to have a hard time topping what Steve did, that's for sure."

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