How Well Are You Managing Your Branding? Take the "MB Test"!
Is your corporate brand growing in value? Is it unique and distinctive? Find out whether you have a powerhouse brand or one that needs improvement by taking our quick branding questionnaire.
Scoring System:
1 - Disagree 5 - Agree 10 - Strongly Agree
Our core values and beliefs are clearly communicated on an ongoing basis to all our employees, customers and suppliers.
1 5 10
Our leadership actively demonstrates thorough decision-making behaviour and commitment to our core values and beliefs.
1 5 10
Our leadership and employees are proud of our brand and champion it sincerely.
1 5 10
Our leadership clearly understands how we differ from competitors and why customers buy from us.
1 5 10
Our leadership clearly understands what is expected to serve customers well and the importance of keeping and attracting customers.
1 5 10
Our leadership actively protects our brand and has trademarked our organization's name, logo and positioning slogans.
1 5 10
Our organization has an up-to-date written specification guiding the internal and external use of our brand.
1 5 10
Our leadership ensures that our brand specifications are vigourously followed by both internal and external users, without change or compromise.
1 5 10
Our brand messaging is clear, compelling and easy to remember.
1 5 10
Our brand messaging is unique and distinctive.
1 5 10
Our brand messaging is consistent and doesn't change from year-to-year or campaign-to-campaign.
1 5 10
Our employees understand their role in reinforcing our brand message in day-to-day conversations among themselves, with suppliers and with customers.
1 5 10
Our brand and business philosophy are consistently communicated both inside and outside the organization.
1 5 10
I am proud when I see our branding shown on our business cards.
1 5 10
I am proud when I see our branding shown on our letterhead.
1 5 10
I am proud when I see our branding shown on our website.
1 5 10
I am proud when I see our branding shown on our signs.
1 5 10
I am proud when I see our branding shown on our brochures.
1 5 10
Our branding activities attract the customers and employees that we need, want and would like to have.
1 5 10
Our branding activities unify how both employees and customers experience the company.
1 5 10
Total Score:
0 - 45 ... Your branding is in serious decline and may jeopardize the long-term value of your business.
46 - 95 ... Your branding is weak and significant improvement is needed.
96 - 125 ... Some elements of successful branding are in place, but more focus and a concrete plan to strengthen your branding is needed.
126 - 165 ... You are managing your branding well, but improvements can be made.
166 - 200 ... Your branding is of powerhouse quality and strength.
We have the experience and know-how to turn your brand into a powerhouse. Read more about our Corporate Branding services or Request a Meeting with us to start revitalizing your brand today.
Click here to download a PDF version of this questionnaire.
